Stretchyapp.com
The go-to app to break your work routine with simple stretches tailored to your pain
ROLE
Co-Founder
TIMELINE
2021-2022
STATUS
Active
Being obsessed with products and how they work, I always try to look for problems and create simple solutions that are easy to implement and have a huge impact.
One problem that caught my attention was how people work for long hours sitting down - A few studies even said "Sitting is the new smoking". That's how as I side project, I gathered a small team of passionate people to create an iOS app called Stretchy.
In the course of 8 months, I partnered with a great engineer and a postural alignment guru to create Stretchy. I was in charge of designing the whole experience, managing the product, and ensuring everything moved towards launching.
We encountered a lot of resource constraints and had to bring another junior engineer to continue the work - This meant we had to cut back on features and find workarounds.
Our idea for MVP also included an algorithm to serve stretch exercises tailored to the pains we listed in our app (Neck, Back, Leg, and Feeling Good). We also wanted to track a user's journey from a specific pain to no pain at all.
Due to resource constraints, I decided to hardcode the breaks in our database to serve randomly when a user would start the workout.
We beta-tested the app with ten users, and with their help, we caught many early bugs and received a lot of insightful suggestions.
Stretchy launched successfully at the start of 2022, and it currently sits at 1000 active users.
Download Stretchy for iOS